Reach the shoppers
already in your aisles.
Turn shopper data
into brand revenue.
Show every shopper
the right offer.
Know your shoppers.
Grow your sales.
In one line: a programme available under the SPAR International framework, delivered by Footprints AI, that helps country organisations build profitable retail media businesses with education, hands-on support and proven technology.
Confirm data, channels, supplier demand and market ownership.
Build inventory, operating model, rate-card logic and 3-year business case.
Launch controlled campaigns, prove sales impact and scale country capability.
The programme gives each SPAR country a controlled way to evaluate retail media, decide locally, and move from assessment to launch with Footprints AI support.
SPAR International provides the coordination framework and country introductions. Footprints AI provides the academy, audit, business case, platform and launch support.
Participation is optional and country-led. Each market keeps control of its data, commercial model, media inventory, supplier relationships and rollout timing.
Tom Rose and Justin Rhodes-Harrison are the key SPAR International stakeholders for programme alignment. Local partners can coordinate through SPAR International contacts or request Footprints AI to facilitate an introduction.
The programme turns existing SPAR strengths into a measurable media business: stores, local trust, shopper data, supplier relationships and everyday grocery frequency.
The early objective is not to sell software. It is to help selected SPAR markets decide where retail media can create value, what must be in place, and how to launch without building the capability from scratch.
A practical route for markets that are ready to assess, decide and launch with SPAR International visibility.
Confirm the country opportunity, stakeholder appetite, available touchpoints, data maturity and likely supplier demand.
Run the readiness audit, define inventory and operating model, then produce a three-year business case and rollout blueprint.
Start with controlled campaigns, prove sales impact, then expand brands, channels and internal capability around the results.
The programme is designed to move from interest to decision to pilot with clear outputs at each stage.
Participants: country commercial lead, marketing/loyalty lead, ecommerce/app lead where relevant, and data/IT contact.
Participants: leadership sponsor, commercial/media owners, finance contact and Footprints AI team.
Participants: country media owner, store/channel owners, selected FMCG suppliers and Footprints AI campaign team.
Provides the framework, credibility and introductions so country organisations can evaluate the programme with confidence.
Each market keeps control of priorities, data, channels, commercial model and rollout timing.
Provides the academy, readiness audit, business-case modelling, platform and optional managed services needed to move from assessment to activation.
The opportunity for SPAR is not just selling screens. It is connecting shopper data, store reach, CRM channels and supplier demand into one measurable commercial system.
SPAR stores create repeated shopper exposure close to the buying moment, helping brands become easier to notice, remember and choose.
Loyalty, app, email, SMS and WhatsApp turn anonymous traffic into addressable audiences and measurable follow-up.
Basket and loyalty data can identify category buyers, lapsed shoppers and movable-middle audiences that are more likely to respond.
Retail media becomes board-relevant when campaigns are measured against real transactions and control groups, not just impressions or clicks.
In-store touchpoints create memory and visibility. CRM and digital channels convert and retain. Transaction data connects both.
The academy and blueprint help each market build internal capability, not just run one campaign or outsource the whole model.
Early SPAR markets should launch with evidence from the start: clear audiences, visible media delivery, transaction-linked results and test/control learning where data supports it.
Campaigns can be connected to real transaction outcomes where data allows, so markets can see what media activity contributed to sales, baskets and categories.
Pilot markets can separate real campaign impact from baseline sales movement through controlled measurement design.
Approved Footprints AI retailer and FMCG case examples can be used as comparable benchmarks until SPAR-specific reference cases are available.
Impressions, audiences, campaign sales, SKU/category movement, basket impact, store/channel performance and iROAS where data supports it.
Brands are more likely to fund repeat campaigns when the market can explain who was reached, what was bought and what changed versus control.
The first live markets should become named SPAR reference cases, with approved results, quotes and concrete learning for the wider network.
Use the calculator as a first discussion tool. The formal country business case is built after the readiness audit.
Monthly visits × 12 × addressable channel factor × demand/fill factor × effective media value.
The model is not a forecast. It translates store traffic, data maturity, available media channels and likely supplier demand into a directional annual retail media opportunity range. A formal country business case is built after the readiness audit.
An estimate only — no guarantee or commitment. Actual revenue depends on advertiser demand, inventory, data quality, operating model and execution. Gross media revenue before revenue share and costs.
How campaigns, shopper audiences and sales measurement come together in one place.
Training for commercial, marketing and leadership teams so the market builds real internal capability, not dependency.
A structured review of data, channels, inventory, governance, supplier demand and operating model, translated into a country rollout plan.
Technology and services to launch measurable campaigns, with the option to start managed and move toward self-serve as capability grows.
Built for commercial and marketing teams that need to understand retail media, sell it internally and activate with FMCG partners.
Earn a shareable certification. Progress tracking included; certification wording subject to SPAR International approval.
The page now qualifies interest before the form, so each country request enters the CRM with a clearer intent signal.
Recommended if your market is exploring retail media and wants to understand data, channel and supplier readiness.
Recommended if you already have loyalty/app data, supplier interest or leadership appetite and need a financial model.
Recommended if market leadership wants to align with SPAR International and Footprints AI on timing, responsibilities and first-wave participation.
Choose the route that matches your market readiness. The request is sent to the Footprints AI CRM where available, with a secure backup intake only if the CRM connection is unavailable.
You'll hear from Emma Popa shortly to arrange your first conversation.
