SPAR International × Footprints AI · Retail Media Network

SPAR Retail Media
Partner Programme.

Reach the shoppers
already in your aisles.

Turn shopper data
into brand revenue.

Show every shopper
the right offer.

Know your shoppers.
Grow your sales.

In one line: a programme available under the SPAR International framework, delivered by Footprints AI, that helps country organisations build profitable retail media businesses with education, hands-on support and proven technology.

Book partner discussion
Platform powered by
Partner portal

Country readiness path

SPAR × Footprints AI
01Assess

Confirm data, channels, supplier demand and market ownership.

02Blueprint

Build inventory, operating model, rate-card logic and 3-year business case.

03Activate

Launch controlled campaigns, prove sales impact and scale country capability.

CRM-ready request flow Academy + audit + launch support
SPAR International alignment

Built for SPAR country organisations, coordinated with SPAR International

The programme gives each SPAR country a controlled way to evaluate retail media, decide locally, and move from assessment to launch with Footprints AI support.

Framework-led

SPAR International provides the coordination framework and country introductions. Footprints AI provides the academy, audit, business case, platform and launch support.

Country-led decision

Participation is optional and country-led. Each market keeps control of its data, commercial model, media inventory, supplier relationships and rollout timing.

Key SPAR stakeholders

Tom Rose and Justin Rhodes-Harrison are the key SPAR International stakeholders for programme alignment. Local partners can coordinate through SPAR International contacts or request Footprints AI to facilitate an introduction.

Why SPAR is well positioned

SPAR already has the assets retail media needs

The programme turns existing SPAR strengths into a measurable media business: stores, local trust, shopper data, supplier relationships and everyday grocery frequency.

Local scale and trust

  • High-frequency grocery visits
  • Trusted country organisations
  • Multiple store formats
  • Local shopper relationships
  • Strong FMCG relevance

Owned shopper touchpoints

  • Stores and checkout
  • Loyalty app and CRM
  • Website and e-commerce
  • Personalised offers
  • Email, SMS and WhatsApp

Brand-funded growth

  • Supplier campaign budgets
  • Trade marketing investment
  • Shopper marketing activation
  • Closed-loop sales proof

Retail media is a profit pool, not only a technology project

The early objective is not to sell software. It is to help selected SPAR markets decide where retail media can create value, what must be in place, and how to launch without building the capability from scratch.

Programme path

From first-wave market to reference case

A practical route for markets that are ready to assess, decide and launch with SPAR International visibility.

Step 1

Align the market

Confirm the country opportunity, stakeholder appetite, available touchpoints, data maturity and likely supplier demand.

Step 2

Build the decision case

Run the readiness audit, define inventory and operating model, then produce a three-year business case and rollout blueprint.

Step 3

Launch, prove and scale

Start with controlled campaigns, prove sales impact, then expand brands, channels and internal capability around the results.

Country rollout path

What happens after a country raises its hand

The programme is designed to move from interest to decision to pilot with clear outputs at each stage.

Readiness assessment, about 2 weeks

Participants: country commercial lead, marketing/loyalty lead, ecommerce/app lead where relevant, and data/IT contact.

Output: readiness score, data/channel audit, supplier demand view and recommended next route.

Country blueprint, about 3 to 4 weeks

Participants: leadership sponsor, commercial/media owners, finance contact and Footprints AI team.

Output: inventory map, operating model, supplier plan, rate-card logic and 3-year business case.

Pilot activation, about 6 to 8 weeks

Participants: country media owner, store/channel owners, selected FMCG suppliers and Footprints AI campaign team.

Output: pilot campaigns, measurement report, learning deck and scale recommendation.
Operating model

Clear roles, no confusion

SPAR International enables

Provides the framework, credibility and introductions so country organisations can evaluate the programme with confidence.

Country organisations decide

Each market keeps control of priorities, data, channels, commercial model and rollout timing.

Footprints AI delivers

Provides the academy, readiness audit, business-case modelling, platform and optional managed services needed to move from assessment to activation.

Why retail media works

Retail media connects brand-building and sales activation

The opportunity for SPAR is not just selling screens. It is connecting shopper data, store reach, CRM channels and supplier demand into one measurable commercial system.

In-store builds mental availability

SPAR stores create repeated shopper exposure close to the buying moment, helping brands become easier to notice, remember and choose.

CRM activates known shoppers

Loyalty, app, email, SMS and WhatsApp turn anonymous traffic into addressable audiences and measurable follow-up.

First-party data finds the best prospects

Basket and loyalty data can identify category buyers, lapsed shoppers and movable-middle audiences that are more likely to respond.

Test/control proves incrementality

Retail media becomes board-relevant when campaigns are measured against real transactions and control groups, not just impressions or clicks.

Brand and activation work together

In-store touchpoints create memory and visibility. CRM and digital channels convert and retain. Transaction data connects both.

Country capability compounds

The academy and blueprint help each market build internal capability, not just run one campaign or outsource the whole model.

Proof before scale

Measurement that country leaders and suppliers can use

Early SPAR markets should launch with evidence from the start: clear audiences, visible media delivery, transaction-linked results and test/control learning where data supports it.

Closed-loop sales measurement

Campaigns can be connected to real transaction outcomes where data allows, so markets can see what media activity contributed to sales, baskets and categories.

Test/control incrementality

Pilot markets can separate real campaign impact from baseline sales movement through controlled measurement design.

Retailer and FMCG proof

Approved Footprints AI retailer and FMCG case examples can be used as comparable benchmarks until SPAR-specific reference cases are available.

What gets measured

Impressions, audiences, campaign sales, SKU/category movement, basket impact, store/channel performance and iROAS where data supports it.

Supplier confidence

Brands are more likely to fund repeat campaigns when the market can explain who was reached, what was bought and what changed versus control.

SPAR references over time

The first live markets should become named SPAR reference cases, with approved results, quotes and concrete learning for the wider network.

Commercial case

Estimate the retail media opportunity

Use the calculator as a first discussion tool. The formal country business case is built after the readiness audit.

200K30M
Refine assumptions (optional)
Indicative annual media revenue
Range to
How is this calculated?

    How this directional estimate works

    Monthly visits × 12 × addressable channel factor × demand/fill factor × effective media value.

    The model is not a forecast. It translates store traffic, data maturity, available media channels and likely supplier demand into a directional annual retail media opportunity range. A formal country business case is built after the readiness audit.

    An estimate only — no guarantee or commitment. Actual revenue depends on advertiser demand, inventory, data quality, operating model and execution. Gross media revenue before revenue share and costs.

    See it in action

    The platform, in a minute

    How campaigns, shopper audiences and sales measurement come together in one place.

    • Plan and launch campaigns across every channel
    • Build shopper audiences from your own data
    • Measure real sales, down to the basket
    What each country receives

    Everything needed to make an informed decision

    Retail Media Academy

    Training for commercial, marketing and leadership teams so the market builds real internal capability, not dependency.

    -> A confident internal team
    Explore the academy

    Readiness audit + blueprint

    A structured review of data, channels, inventory, governance, supplier demand and operating model, translated into a country rollout plan.

    -> A decision-ready plan
    Assess readiness

    Platform + launch support

    Technology and services to launch measurable campaigns, with the option to start managed and move toward self-serve as capability grows.

    -> Proven activation path
    Book partner discussion
    Capability building

    A practical academy for SPAR teams

    Built for commercial and marketing teams that need to understand retail media, sell it internally and activate with FMCG partners.

    1

    What is Retail Media?

    2

    How Campaigns Work

    3

    Shopper Data & Targeting

    4

    Selling to Brands

    5

    Measurement & ROI

    6

    Pricing & Rate Cards

    7

    Growing Revenue

    Certification

    Earn a shareable certification. Progress tracking included; certification wording subject to SPAR International approval.

    Choose the right next step

    Three routes, depending on market readiness

    The page now qualifies interest before the form, so each country request enters the CRM with a clearer intent signal.

    Assess my market

    Recommended if your market is exploring retail media and wants to understand data, channel and supplier readiness.

    Request country blueprint

    Recommended if you already have loyalty/app data, supplier interest or leadership appetite and need a financial model.

    Book partner discussion

    Recommended if market leadership wants to align with SPAR International and Footprints AI on timing, responsibilities and first-wave participation.

    Emma Popa

    Emma Popa

    SPAR Success Manager · Footprints AI
    Get started

    Request the right SPAR next step

    Choose the route that matches your market readiness. The request is sent to the Footprints AI CRM where available, with a secure backup intake only if the CRM connection is unavailable.

    No commitment is created by submitting this request. For privacy details, see the Footprints AI privacy policy or request it from the Footprints AI team before submitting.

    Thank you — Emma will be in touch.

    You'll hear from Emma Popa shortly to arrange your first conversation.