SPAR International × Footprints AI · Retail Media Network

Reach the shoppers
already in your aisles.

Turn shopper data
into brand revenue.

Show every shopper
the right offer.

Know your shoppers.
Grow your sales.

Recognise your shoppers, reach them across every SPAR channel, and earn from the brands they already buy — with full control of your own decisions.

+40 766 912 129
Platform powered by
What retail media covers

Reach your shoppers everywhere they shop

Footprints AI turns every SPAR touchpoint into a place where brands can reach your shoppers — and pay you for it.

In your stores

  • Digital screens
  • In-store audio
  • Checkout & POS
  • Scan & Go
  • Smart shelves & sampling

Online & on the app

  • SPAR loyalty app
  • Website & e-commerce
  • Personalised offers & coupons

Beyond the store

  • Social & search
  • Email, SMS & WhatsApp
  • Digital out-of-home

It all runs on your shopper data

Your loyalty and basket data lets you recognise shoppers, target the right offer, and prove the sales each campaign drives — turning first-party data into your most valuable asset.

How it works

Three steps to get started

A guided path with clear support at every stage.

Step 1

Learn

Your teams build retail media capability through the academy.

Step 2

Assess & design

A readiness audit and a tailored blueprint make the decision clear.

Step 3

Activate & grow

Launch campaigns, then scale brands, channels and revenue.

Why it works

It starts with your shoppers

Your shoppers, understood

Loyalty and basket data turn anonymous footfall into shoppers you can recognise, segment and speak to.

Brands pay for your shoppers

FMCG brands will pay to reach the shoppers who actually buy their products in your stores — measurably.

Move faster, together

The framework means proven technology and a supported route — not a build from scratch.

Opportunity estimator

See what your market could earn

Two quick inputs for a transparent, indicative range.

200K30M
Refine assumptions (optional)
Indicative annual media revenue
Range to
How is this calculated?

    An estimate only — no guarantee or commitment. Actual revenue depends on advertiser demand, inventory, data quality, operating model and execution. Gross media revenue before revenue share and costs.

    See it in action

    The platform, in a minute

    How campaigns, shopper audiences and sales measurement come together in one place.

    • Plan and launch campaigns across every channel
    • Build shopper audiences from your own data
    • Measure real sales, down to the basket
    What you receive

    Everything to evaluate, build and run it

    Retail Media Academy

    Train your teams to build and run the programme, personalised to SPAR formats and shoppers.

    → A certified, capable team
    Explore the academy

    Audit + country blueprint

    A structured readiness evaluation, then a tailored design — inventory, rate card, model and 3-year financials.

    → A clear plan to act on
    Request an audit

    Platform + services

    Technology built for retail media, with optional managed support. Start managed, move to self-serve.

    → Proven technology · no lock-in
    Talk to us
    Retail Media Academy

    Capability, made tangible

    A short course path for your commercial and marketing teams.

    1

    What is Retail Media?

    2

    How Campaigns Work

    3

    Shopper Data & Targeting

    4

    Selling to Brands

    5

    Measurement & ROI

    6

    Pricing & Rate Cards

    7

    Growing Revenue

    Certification

    Earn a shareable certification. Progress tracking included; certification wording subject to SPAR International approval.

    Emma Popa

    Emma Popa

    SPAR Success Manager · Footprints AI
    Get started

    Join the SPAR Retail Media Network

    Tell us about your market and Emma will be in touch to plan your first step — no commitment.

    Thank you — Emma will be in touch.

    You'll hear from Emma Popa shortly to arrange your first conversation.