Get your retail media team ready
A practical guide for SPAR teams covering what retail media is, how it works, which channels can be used, and how campaigns connect to sales.
DOWNLOAD THE GUIDE
Turn your shoppers into a new revenue stream. Your SPAR stores already have shoppers, transaction data and digital touchpoints. Footprints AI turns them into new retail media income.
Retail media lets SPAR sell its own shopper data and touchpoints to the brands it already stocks — Coca-Cola, Unilever, P&G, Mars — so they reach shoppers near the moment of purchase.
Brands buy outcomes across the funnel. Each Footprints AI ad product maps to a stage — from awareness all the way to loyalty — and you earn on every view, priced by outcome.
Your shopper relationships, data and trade execution stay entirely yours.
Brands buy true reach, pay per view, get real sales attribution.
SPAR connects campaign exposure to real shopper behaviour, basket impact and sales lift — so brands see exactly what their spend delivered.
Pick a channel to see how a brand campaign looks on it. Every format runs on touchpoints a SPAR market already operates — no new hardware required to start.
Start with one channel and add more as you grow. SPAR controls which formats run and where.
It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well campaigns are performing towards goals.
With Footprints AI, advertisers can keep an eye on their campaign while on the go. Wherever advertisers are, they have the power to create and edit ads, track their performance, and manage ad budgets and schedules inside SPAR stores and online.
SPAR markets can connect campaign exposure with real shopper behaviour, basket impact and sales uplift, using Footprints AI closed-loop measurement.
Estimate market opportunityNo full retail media stack required on day one. Start with a private instance, usable transaction data and one media channel — then expand as readiness grows.
A dedicated, white-labelled Footprints AI environment carrying your SPAR branding, analytics and AI models. Yours, not rented.
POS or loyalty data is enough to start. It powers shopper insights and the SKU-and-store attribution that proves real lift to brands.
In-store screens, your web shop, the app or loyalty — a single channel is enough to launch and earn from your first campaign.
A short readiness check confirms what's already in place and maps the fastest path to launch.
A practical guide for SPAR teams covering what retail media is, how it works, which channels can be used, and how campaigns connect to sales.
DOWNLOAD THE GUIDE
Train local teams to plan, launch and measure retail media campaigns with Footprints AI.
START LEARNING
Answer a few quick questions. Get an instant estimate. Receive a tailored plan from your Success Manager.
Where do you operate, and how busy is your store?
The more you have, the sharper the attribution — but transaction data alone is enough to start.
Which of these touchpoints do you already operate? Pick all that apply.
Choose the support that fits where you are today.
Send this to your SPAR Success Manager and they'll return a tailored plan, usually within a few working days.
Your Success Manager has your details and will be in touch with a tailored readiness plan and earning estimate. Talk soon.
Emma Popa
SPAR Success Manager, Footprints AI
emma.popa@footprints-ai.com
+40 766 912 129
This section explains how the preferred supplier framework works for SPAR country organisations, what a market needs to start, and how Footprints AI supports launch, revenue and measurement.
The SPAR Retail Media Programme is the international framework that allows individual SPAR Partner Markets to opt in to the Footprints AI retail media platform, launch a private market instance, monetise retail traffic and sell media to external advertisers across available SPAR-owned channels.
It is for independently owned and operated SPAR retail or wholesale partners in specific countries or territories. Inside each market, the programme is relevant for country leadership, commercial, marketing, loyalty, ecommerce, operations and supplier-facing teams.
Footprints AI provides the software licence, one-time setup, private instance, ad delivery, scheduling, proof of delivery, audience building, shopper insights, sales measurement, reporting, AI optimisation and optional managed services for media sales, demand generation and campaign operations.
A SPAR market needs three practical building blocks to begin: a private Footprints AI instance, usable transaction data and at least one media channel. The market does not need the full retail media stack on day one; the readiness audit confirms what can be used first and what should be added later.
The minimum useful data is ePOS or transaction data, ideally connected to SKU, category, store and basket structure. A stronger setup can also use loyalty, CRM, customer profiles, basket insights, SKU/category/store performance and customer satisfaction data where available.
SPAR markets can activate in-store digital surfaces, screens, POS, checkout displays, weigh scales, in-store audio, web and mobile app placements, CRM, email, SMS, loyalty app media and off-site programmatic, social, connected TV and DOOH using first-party audience data.
Retail media revenue is estimated from monthly transactions, available media channels, data maturity, supplier demand, campaign inventory and pricing assumptions. The portal calculator gives an indicative annual opportunity calibrated against the SPAR business-case logic and adjusted for local readiness.
Footprints AI links media exposure to actual sales transactions. Where the market data supports it, reporting can include sales value uplift, sales volume uplift, basket incidence, basket composition, SKU-level and store-level attribution, new-to-brand shopper acquisition and incremental ROAS.
Yes. Shopper data, transaction data and customer databases remain the exclusive property of the relevant SPAR Partner. Each market operates in a private instance, with no data, AI models or commercially sensitive information shared between SPAR Partner instances or with other retailers.
The first step is to complete the readiness assessment or request a readiness audit. The output is a practical view of current data, usable channels, supplier demand, ownership, business-case potential and the recommended launch path for that market.